Monday, April 06, 2009


PTI - but will try to use this as a bit of a forcing mechanism to clarify my thinking about the things I'm reading about when I'm 'getting my learn' as my wife says.

Article today on micropayments in NYT - basic gist is that only the cellphone companies get it right, b/c they had the billing structure set up to do small payments already from their legacy systems.  Pretty interesting point, and lots of business school-y academic types would support that (Clay Christensen, etc, etc...).

Made me think of what other industry should be dabbling (sometimes deeply) in micropayments:

  • Videogames:  They've started with downloaded content, add-ons etc.  Good move, and should continue...but still not entirely subscription based.  Think that next-gen consoles (and particularly handhelds) are the most likely candidates for a bigger shift as they'll be even more integrated with Web.  (Another to watch is OnLive:  Less bullish about them, but they're model will be used by GOOG, APPL, MSFT, etc soon)  Image: OnLive MicroConsole
  • Netflix / Movies:  They should be careful as they move to a much more variable all-you-can eat model as they move to digital distribution (e.g., $100 / mos for any content you want - HBO+, etc...) as they may lose opportunities to grab value.  Can also imagine them charging you flat rate + $2/ mos for porting to your iPhone, or DSi, etc...
  • Sports Teams (?):  Could have the NESN's of the world parcell out game broadcasts / player interviews etc at a variable rate based on variable pricing, micropayments for additional highlight footage.  Doubtful though... 

...hmm, well apparently I can't think of anymore... but want to try to do a better job of using this as my scratch pad.  


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